Advertising Informs to Our Benefit Essay

The two articles Youre soaking in it by Pozner, and How Advertising Informs to our Benefit by Calfee, go two very different takes on the effects of advertising. Pozner claims that movies and TV shows give up become a new medium for companies to present their ads. She goes on formulation how these companies exploit their audiences by portraying a fictional society. Although she is very critical, I agree with her, that ads such as Nike sneaker hotshot saying how our harvest-home will always be there and at the same condemnation never judge you. I feel this is a very car park tactic in the ad business and can sometimes subscribe to consumers from reality.Furthermore she is very critical of relationships portrayed in todays ads. I agree that ads predominately focused on using strictly wake up appeal and unemotional bonds amongst the models can provide its viewers with misconceptions that over time are actually accepted to be true. This problem is one she takes very seriously to be harming our children. Speaking from a feminists perspective she deals predominantly with the effects on women and whenever she touches on men, it is only to expose how they are damaging women. On the contrary, Calfee presents a positive light on the world of advertising.While its clear that companies number one goal is to afford money, the way in which the ads are constructed can be beneficial to consumers. By describing effects that products offer, consumers in a sense become educated on the product. I like how Calfee mentions the transition taken place within ads. more(prenominal) than ever, companies are moving from describing the positives to why their product is less-bad than their competitors. This results in open association describing the harmful effects of the product. Furthermore the back and forth competition between companies will lead to lower prices for consumers.