Fashion Trend in 2009 Case Study Example | Topics and Well Written Essays - 750 words

Fashion Trend in 2009 - Case Study voiceThe study Fashion Trend in 2009 concerns the 2009s trend. The target market segment for the new designed products is snapper market. The availability of cotton products in the middle class argon only nominal due to the spunky toil cost relating to the total cotton products. Through direct purchasing and synthesizing of raw material the production cost can be signicantly reduced. This will help to rivet on the middle market by means of appropriate pricing policies. The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are most likely to purchase your offering. If done properly this will help to run into the highest return for your marketing/sales expenditures. The in-store presentation of the product will be in a civilize manner by using lovable presentation and display tactics. There should be separate member for the Ys passionateness series in the shop. The section wil l be made attractive by using glass tubes and light presentation. The product range should be of T -shirts clothing which is suited for both men and women category. It will be available in 5 elegant tinges. Comfortably accommodate and skin friendly material renders a cool effect by easily absorbing the sweat. Products with ludicrous and attractive modern designs which are affordable even to the middle class consumers, are the main give of Ys passion. Overall image of the product should be differentiated by its color and trendy designs and the fact that it is made from cotton. 100% pure organic cotton. The product must carry a new brand name followed by the company name. The brand name for the product range is Ys indignation which is a catchy one that will evolve interest and immediate attention. Following are the images of Ys Passion range products Product features 100% organic cotton, Color Jersey Crewneck, 4 plus color fastness, shrinkage is less than 4 %. (Packing Bags Org anic Cotton T-Shirts).Product features Avocado Green, Size 5.8-oz. standard weight, double-needle stitching, cover-stitched hems, durability. (Visualize foundation Peas Womens Organic T Shirt Avocado Green). Product feature Made from 100 % pure organic cotton, yellow haze, size XL(100% Organic Cotton - (eco dad) T Shirt Yellow Haze XL (Extra Large)).5. Dominant trends The color of the products is its main interesting factor and attractive stylish rare color combinations are used for the product design. The environment friendly, high quality, perfect fit, highly stylish, comfortable, very insignificant percentage of shrinkage, delicately fabric strength, textures and color fastness are other attractive features of the product. Moreover, the increasing popularity of cotton garments is an added advantage to the product, sales of organic cotton are set to triple to $2.6 billion at the end of 2008 from its current $900 million level as retailers and brands make significant new commit ments to sustainable textile and apparel production. (Mowbray). 6. Country of contrive The manufacturing country for the product is India because of the availability of organic