Cultural Change in International Markets Essay -- essays research pape

agonistic pressures caused by globalization, deregulation, and discontinuous technological changes seem to have forced some(prenominal) organizations into considering radical change as a way of surviving and growing. A big part of this radical change has to do with accepting and treatment cultural differences among other nations. Organizations pursue change to enhance their competitive positions and to grow. ethnic ChangeCulture changes over time, despite the fact that ane of the to a greater extent important attributes of horticulture is that it is conservative and resistant to change. When marketing a saucy invention to a foreign unpolished, the marketer must(prenominal) possess a thorough knowledge of that countrys culture in enact to be successful there, as new innovations can be fail or even cause offence if not marketed or designed in a manner appropriate to that particularculture. on that point atomic number 18 six rules of thumb when doing business across culture s1.Be prep ared. Whether travel or selling from home, you should never approach a foreign market with graduationly researching the area. Some of the things to learn would include social and business etiquette, history, current affairs, the cultures values, geography, religion, political structure, and practical matter such(prenominal) as gold and hours of business.2.S starting gear down. In America Time is money. Americans always seem to be in a rush and can seem unfriendly or arrogant. In other countries, patience is the key.3.Establish trust. Having crisp business relationships allow get the salesperson nowhere. Product quality, pricing, and clear contracts are not as important as the personal relationship and trust that are demonstrable over time.4.Understand the language. Languages differ in parts of the world one must have a vocabulary that is sensitive to nuance and connotation. An transcriber could also be facilitatory if needed.5.Respect the culture. Manner are impo rtant. The traveling person is a guest and must respect the hosts rules.6.Understand components of culture. There are two types surface culture (fads, styles, foods, etc.) and deep culture (attitudes, beliefs, values). impressiveness of cultural unders... ...t be aware of this, as there can be serious repercussions for them and their company if there are adverse reactions to the new innovation regardless of the fact it may have been accidental.Knowledge about other cultures and how they affect the way people do business may lay out business-people working in a culture different from their own that their solutions are not always the appropriate ones for a given task. Understanding this is the first step in learning how to use cultural differences to gain a strategic advantage. Mishandling or ignoring cultural differences can cause numerous problems, such as lost sales, the departure of competent employees, and low morale that contributes to low productivity. How can international businesspeople learn to live with other cultures? The first step is to realize that there are cultures different from their own. Then they must go and learn the characteristics of those cultures so that they can adapt to them. Traveling to this country and staying a while or undergoing an extensive, training program would be helpful to cover the main characteristics of the culture, including the language.