Decision Making

Running Head : DECISION MAKINGNameName of UniversityName of ProfessorSubjectPerhaps the most fundamental establish/write head we tail assembly make near the character of consumer value , more(prenominal) fundamental even than those points made thus removed is that it embodies a taste sensation judgment (Lamont , 1955 . This frequent contract on preferences typifies the so-c exclusivelyed chase theory of value . The general fantasy of preference embraces a wide variety of value-related terms prominent in various disciplines and including , but not limited to , such(prenominal) spoken language as affect (pleasing vs . displeasing billet (like vs . dislike , rating (good vs . bad , predisposition (favorable vs . unfavorable , printing (pro vs . con , solution tendency (approach vs . avoid , or valence (positive vs . negative . What all such expressions of value share in common is that they pay off a unidimensional ability of preference (Holbrook , 1999In relation to the interest value theory , on that point are general preferences which the marketing department should know about the consumers . A survey would be efficient in stack away cultivation about the consumer s general preference . Based on a study which was conducted by Kehoe and Pitkow , most people come in in surveys and most of the feedbacks seeded player from participants having high incomes and precept levels (1997 . In addition to this , according to Couper , made surveys collapse more information and relevant data from a good centre of respondents (2000 . Based on the experiences by MetroWest biotic community health Care Foundation , they were able to obtain relevant information and enough data through surveys and feedbacks through position , the cyberspace and phone calls . They were also able to publish or s ack a report because of these collected data! both(prenominal) decimal and soft ( The Obesity Report , 2006 . The following questions from the party or consumer would be helpful for the Marketing department to yield both quantitative data and consumer behaviorsHow old is the consumer__ 15 and at a disgrace place __ 16 - 30 __ 31 - 46 __ 47 and above2 . During what age of the day did the consumer eat the snack food__ Morning __ even out __ good afternoon __ Midnight3 . How often do consumers eat snack foods in a day__ once __ thrice __ twice __ others , specify4 . How much allowance or money did consumers allot in bargain for snack foods__ 1-10 __ 21-30 __ 11-20 __ 31 and above5 . In buying snack foods , what did the consumers picture (choose one or more__ Price __ Flavor __Brand __ Health do good __ others , specify6 . Did the consumers prefer import brands from local ones__ Yes __ No7 . Did other people watch them in buying snack foods__ Yes __ No8 . Are they willing to undertake a spick-and-span formulation or snack food__ Yes __ NoData that can be expound by a decided or continual variant are called discrete data or continuous data , respectively . In general measurements bring forth rise to continuous data , while enumerations or countings buckle under rise to discrete data (Spiegel and Stephens , 1999 . The second important character to make is...If you need to get a full essay, edict it on our website: OrderCustomPaper.com

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