How Coca Cola Uses a Persuasive Marketing Strategy

How Coca-Cola Uses a Persuasive merchandise Strategy Prepared for professor K. Charry Prepared by Fatma Turan Ezgi Ozyonum Beliz Vuslateri Deniz K?ratl?o?lu certify 16, 2012 TABLE OF CONTENTS Executive Summary.. .3 I. establishment............3 1. target Statement.3 2. Background 4 II. How Coca-Cola Uses a Persuasive merchandising Strategy....4 1. Commercials.4 A. Commercials in Hong Kong and Macau..5 B. Commercials in Turkey ...7 C. Commercials in Korea 8 D. Commercials in Spain..9 2. Social Media.........................................................10 3. Complain Letter....................................12 4. Critics........................13 III. Conclusions...15 IV. References......16 V. Appendix A: surveil Results..........................17 VI.

Appendix B: Complain Letters................................22 dip of Illustrations simulacrum 1 Which one do you prefer to crisp? (Coca-Cola or Pepsi)......2 2 HOW COCA-COLA USES A PERSUASIVE MARKETING scheme Executive Summary Coca-Cola is one of the nearly productive companies tout ensemble over the world. It has 1,6 billion servings per day. The reason why it is successful is that it emphatically grounds good relationships with customers. First one of the ways that Coca-Cola uses to signifier goodwill is its commercials. It has fairly impressive television commercials. Secondly, it uses social media to fall in with its customers. Moreover, it has very good customer services to build goodwill. Finally, it has some responses for critics active it. I. INTRODUCTION Coca-C ola is the worlds largest beverage company. ! In sector which...If you desire to get a full essay, pose it on our website: OrderCustomPaper.com

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