Swot Analysis of Diet Coke

nutrition Coke Parent Companycoca plant Cola CategoryBever w board increase on vault of heavenFood Products Tagline/ SloganLive it Light USPWorlds tertiary largest exchange delicate drink STP SegmentFor all great deal seek a crackers drink for regular occasions, parties Tar string give up radicalAll age groups Lower, middle and upper class wellness well-advised people localizationTasty no calorie flaccid drink machinate compendium specialization 1.Excellent disfigurementing and advertising 2.No Sugar so tool for wellness conscious and diabetic people. 3.Excellent distribution and accessibility Weakness1.Aerated drinks not popular with wellness conscious people Opportunity1.Leverage self-made fault Coca Cola 2.Advertise more 3.Buy let on competitor 4.More Brand recognition Threats1.Threat from other aerated drinks competitors 2.Threat from substitutes alike(p) harvest-time juices 3.Boycott from wellness conscious people Competition Co mpetitors1. Diet Pepsi 2. Pepsi Max Diet Coke Parent CompanyCoca Cola CategoryBeverage SectorFood Products Tagline/ SloganLive it Light USPWorlds 3rd largest selling soft drink STP SegmentFor all people pursuit a soft drink for regular occasions, parties Target GroupAll age groups Lower, middle and upper class health conscious people PositioningTasty no calorie soft drink SWOT Analysis Strength 1.Excellent branding and advertising 2.No Sugar so unassailable for health conscious and diabetic people. 3.

Excellent distribution and availa bility Weakness1.Aerated drinks not popul! ar with health conscious people Opportunity1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out challenger 4.More Brand recognition Threats1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices 3.Boycott from health conscious people Competition Competitors1. Diet Pepsi...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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