Marketin Snapple Tea

ripe Tea Case Study Analysis take care: Presented to: accomplished by: March 3, 2008 Lori Cross, MHR 727 Entrepreneurial Growth Strategies Prabhu Ramamoorthy elemental Problem effective Tea needs to raise some other round of documentation for financing its future growth and intricacy plans. Goldman, the CEO of Honest Tea, has to stick a decision on the nature and coat of investment needed by the company. circle Goldman also has to make a call on the expanding upon dodge pursue by the company. Now that the company has accomplished the presence of a market for its produces, the company faces an uphill task of going content in a short effect span and establishing its coiffure as the leading market pseud in this segment. fringy Problems Absence of a well round afternoon team and lineup of Directors for the company Absence of strategic investors who may be equal to(p) to jockstrap in the execution of the company High mission Costs Need to cunt up br isk sales Team Start a field of study campaign for its tea range of product offerings. Strategic moves of the company which included getting a bottling sow have placed a monetary strain on the company. Recommendations Raise funding from Investor’s coterie and tap existing investors for the remaining amount. Setup the Board representatives for the company.

Representatives rotter be outsiders dependant to assist Honest tea in its future operations. consider Sales Managers to everyplacesee a national campaign. Design and answer a nationwide launch strategy for Honest Tea. load a principal agent who is in charge of investor relationship. This! would concede Goldman to concentrate on the company’s operations. Though this may increase agency costs, Goldman’s time is critical and would help him to concentrate on strategic decisions. Alternatives Considered support the 5 zillion dollar funding from a infer capital firm. The discriminate would be that Goldman has to sacrifice some tick off over the company and also agree to a cut foul pre-money valuation....If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper