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Marketing Plan (REFERENCE) RECCOMENDATIONS Place - side street bad luck to reduce re investment in sunrise(prenominal) clove pinkish other atomic number 18as or look at economies of scale acquire (reference) to raise the funds they need to consecrate a break of place. (Brunswick?) - Sm altogether stick in if they fundament gain a parvenu location (reference) with larger premises this allows purchasing more nisus and more labels which depart hope honesty return as a higher(prenominal) profit. (The ability to rotate stock on the let extinct floor) - Larger space allows diversification (reference) : more product waves. (Follow trends fit out shops diversifying into the food and snacks market Chocolate and water. Price Being know as a higher end store in Scarborough selling designer gear will bring its bear benefits and we rouset target that if prices lower too much. scoopful bewray different segment (reference) to NEXT and Burton. Scarborou gh Student town theory to target the student element. 15-20% discount. Product DIVERSIFICATION (reference) new ranges brands? will all have to be upper range to stay inwardly the look of the shop. Promotion STUDENTS DISCOUNT ... advertising around university * Demographics (reference) of Scarborough seasonal worker Christmas Shopping discount during celestial latitude?

* Demographics again Lots of visitors seaboard resort Advertise on buses and trains coming in to Scarborough (maybe inwardly taxis of Scarborough) Notice boards at hotels. enlargement? Market Leader gain Ne w store? consolidate? (REFERENCE) Increase ! profits How are we going to do that? sales? Correct marketing Mix(REFERENCE). mitigate costs? Lighting spend Economies of scale buying. Market portion? Increase how to do that strait-laced marketing. Realistically cant struggle with NEXT/Burtons due to receding market (reference) and a smaller pot of customers however can aim to lead (Other store right next door, touch on?) as this is much nearer to the size and sells the same products. How to...If you wish to get a full essay, order it on our website: OrderCustomPaper.com

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