Nivea Case Analysis

1-Identify the characteristics peculiar to Beiersdorfs trade name portfolio. (650) Considering Beiersdorfs cross out portfolio, it embroider be said that it has cardinal family brands within a 20 product categories (see Table 1) cut back the stairs it, namely Nivea, Labello, 8x4, La Prairie, Juvena, Eucerin, Hansaplast, Florena, Futuro and Atrix where to for each one one brand has its own driver employment in each several(predicate) product category and maximize the impact on a market which it shows the evidence that Beiersdorf uses folk of Brands strategy as mentioned in Aaker and Joachimsthaler (2000) to manage its portfolio. Beiersdorf has family brands which are non connected each otherwise and where each of them strategically positioned on their functional benefits to tail give notice to niche markets which is exactly the rear of Brands strategy requires for (Aaker and Joachimsthaler ,2000).

Table 1 Brand-Product Matrix LabelloNivea8 x 4La PrairieJuvenaEucerinHansaplastFlorenaAtrixFuturo Baby dividing line organisation? Bath and lavish products? Colour Cosmetics?? Deodorants???? Depilatories Hair sentry go??? mens educate?? Skin occupy????? temperateness cope? Lip Care??? Face cover???? personify burster??? Hand grapple???? Anti age??? introduction carefulness?? Plaster?? breach Care? Scar reducing agent? insect Bites? Pain alleviation? Because each of the family brand of Beiersdorf is not link with each other, each of them carries different characteristics and targets different element under each 20 different product categories (Table 1). For example, Beiersdorf entreat La Prairie, which is primarily cognize for its exclusive, high- costd anti-ageing products, for its consumers who seek for high-quality for their shinny care treatment, whereas, Nivea, offers a daily, unimaginative use of skin care products with a lower price for every...If you want to get a full-of-the-moon essay, order it on our website: Ordercustompaper.com

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