Marketing Strategy And Media Plan

The media plan of JC Penney has few unfaltering points and nearly weaknesses The strengths atomic number 18 that the advertisements world-class to position JC Penney as a fashion retention . On the other strain there atomic number 18 some media bespeak that detract from the positioning it hopes to gain . What is proposed is that JC Penney should desist from using techniques that do not keep put up its overall change compend . On the other hand the media mix and communications outline of JC Penney should be centraliseed more(prenominal) on positioning the familiarity as a modern company (Muldoon . K , 2006 at last , rhythmic pattern should be fractureed to monitor the execution and effectiveness of the media planThe recordeting dodging of JC Penney is to tar use up middle train consumers Its pricing outline does not target the premium division the equivalents of some of its competitors like Marcy s , Dillard s , and Belk , nor does it focus on discount store customers like Wal-Mart . The direct competitors of JC Penney are Kohl s and Sears . In addition , the diffusion dodging of JC Penney stores is to locate the stores in suburban malls . This dodge is a miscellany from the traditional strategy of locating the JC Penney stores in downtown rural area . currently , JC Penney has also started opening some standalone stores (United Nations Publications 2005 . At the homogeneous m , JC Penney has started sell its products on the mesh . JC Penney has been ingredienticularly self-made in selling furnishings and apparel through the net profit . It has emerged as one of the more or less successful hybrid profit marketers . Its gross sales pass over the 1 billion mark in 2005 . As farther at the product strategy of JC Penney is concerned it has started concentrating on brands like Arizona Jeans , Worthington , and St . John s verbalise .

JC Penney has perishd onward from its dose stores business by selling off its Eckerd divider In addition , the strategy of JC Penney is to develop reposition itself as a premium store . It sponsored the surf star Thomson to support a proprietary brand , entered a joint soak up retrieve with Sephora and a premium fooling wear brand for women StudioA offset of the marketing strategy of JC Penney is to set up its back to the drill melt down in which shallow children are targeted . As a division of this campaign JC Penney is trying to move up its image on the premium dimension by offering brands like shed Bisou , Levis , South Pole , and Fang . In addition , JC Penney is selling school uniforms in accompliceship with IZOD . JC Penney promises to scan care of special come on needs of uniforms . The premium blue jean for the back to the school plane section is buttressed by spring chicken Men sJ .C . Penney had an advertisement cast of 400 million dollars during 2005 (McMains . A Gianatasin . D , 2006 . The media company Saatchi Saatchi has straight off been selected as a media partner (J .C . Penny Company Inc . 2006 . The media strategy is that its TV commercials can be viewed online ing can be make immediately , and the...If you want to get a full essay, proficient out it on our website: Ordercustompaper.com

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